Why 4MBS ClassicFM Works for Sponsors

4MBS ClassicFM 103.7 is Australia's most successful, independent fine music FM radio station - broadcasting since 1979 and supporting culture and the performing arts. An integral part of the national fine music network, 4MBS ClassicFM broadcasts 24 hours a day, every day of the year to Brisbane and South East Queensland and via internet streaming to the world.

4MBS ClassicFM provides superb listening for a large and discerning audience with its Classical music format plus several hours each week of Jazz and nostalgia.

4MBS ClassicFM has a reputation for innovation and vitality and an annual schedule of unique events that includes the annual 4MBS Festival of Classics, the largest classical music Festival in Australia. This two week Festival has been presented in May in venues throughout Brisbane and south-east Queensland since 1994. Our studio complex at Coorparoo includes a purpose built 80 seat performance studio.

Youth - 4MBS ClassicFM has a commitment to the promotion of classical music to youth and also encouraging young, local talent through its many school, university and community based events – these include "Kids Classics", "4MBS Summer School", "Music Teacher of the Year Award" and "Youngspace".

Programs, Series and Events can be sponsored

Contact

Peter McCahon - Sales and Sponsorship Manager
Mobile 0411 702 585 Email peter.mccahon@4mbs.com.au

Gary Thorpe - General Manager
Tel 3847 1717 Email gary.thorpe@4mb.com.au

4MBS ClassicFM-Australia's most respected "fine music broadcaster" works for you because we maintain credibility,integrity,and a large and loyal listenership.

Our audience is made up predominantly of the "AB" quintile - people who are EMPLOYED, EDUCATED and at the HIGHER END of the SOCIO-ECONOMIC SCALE!

Consider 4MBS ClassicFM and . . .

The Large & Loyal Audience Factor

Both statistically and anecdotally, 4MBS ClassicFM can boast a weekly audience of over 90,000 listeners - a figure consistent with official A C Nielsen commercial listening research.

4MBS and ABC ClassicFM are acknowledged to "share" audience – eg. the listener to one station almost automatically has the other as its secondary choice. With ABC ClassicFM consistently rating between 85,000-100,000 weekly listeners in south-east Queensland,it is accepted that 4MBS ClassicFM would enjoy the same or near same size audience - perhaps even larger, because of our loyal local audience.

Another major consideration with Classical music as a format is the audience loyalty factor. Most commercial stations boast "average time spent listening" of between 10 -12 hours per week. Classical Music listeners are known to tune in for up to twice as long!

The Age Group Factor

99% of our audience is over 21 years of age with 84% over the age of 36. These are the more mature, settled and discerning people in our society

The Income Factor

Research shows that, by its nature, Classical music attracts an audience with the highest household income of any radio format and the highest disposable incomes.

The Professional (AB) Factor

 73% of our audience is in Professional, Business, or influential Government positions.

The Classical Factor

Historically, Classical music listeners watch the least amount of commercial television and listen to limited commercial radio – if at all.

With 4MBS ClassicFM your message is targeted to a distinctly "niche" audience who may well not be exposed to your product or services other than through this station.

4MBS ClassicFM's "Blue Ribbon" audience is far more likely to participate in higher dollar value activities than any other population group!